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Posted by Andres Douzoglou on



Where did the last 5 years go? Also, it’s only been 5 years? I’m excited to announce we’re crossing the tunnel and taking over a retail space in Orinda. Our plan as of now is to transition by the middle of September as we get the space ready.

For the last five years I’ve spent quite a bit of my time at 1411 San Pablo, who knows, maybe even more so than at home. Some of you already know that we’re Orinda residents, so I’d be lying if told you we hadn’t asked ourselves “what if?” on a few occasions over the last couple of years.

There’s no doubt in my mind we’re going to miss Berkeley, our location on San Pablo Ave. has served us well. If you haven’t stopped by, maybe you can stop in during our last few weeks, though I warn you, it’ll be a bit messier than usual as we start preparing for the big move. As a new retail business starting out a little over 5 years ago, we couldn’t have asked for a better setting. Our new address will be 85 Orinda Way, Orinda, CA next to Geppetto’s Cafe.

The new space will allow for us to host rides on pavement as well as on the g-stuff (maybe even some runs), we’ll be making a concerted effort to be consistent with this, and are excited about the possibilities from our new location. Understandably, you might have some questions, so below we put together a few main things we wanted to mention along with the announcement.


Aside from our address, zip-code, and daily commute, there’s not a lot that will change. If you currently live in North Berkeley or the flats, Albany, Richmond, or Kensington, you’re definitely going to have to make a bit of a bigger effort to see us. But it will be worth it, I promise. If you come from South Berkeley, Oakland, and most of the rest of the East Bay, you’ll likely find that it’s quicker and easier to get to our new location.


With a change in scenery, often this brings forth an opportunity to work with different brands. As of now, our lineup is strong across the board, and we’re proud of the brands we’ve partnered with. We’ll continue to offer products that we believe in, and have confidence in, products that we’ve had the opportunity to test and vet ourselves. 


We feel fit is of the utmost importance when it comes to selecting one’s ideal machine. Our new space will continue to offer a dedicated space for our fit services, both of the static and dynamic variety. Unfortunately, however, the move means our appointments will be limited to new bike appointments only until middle of September, we apologize for any inconvenience!


As with any move, it’s a great time to do a little bit of consolidating, organizing, and overall reduce the amount of physical stuff to move. With that being said, we plan on having a week-long sale next week with some items up to 80% off. Make sure you visit this page for all of the details, and a preview of what you can expect.

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